Individuals equipped with Knowledge & Tools to drive innovation have a clear intent, excel in building robust concepts, efficiently manage resources, and succesfully bring their ideas to fruition. 

• Understanding why to innovate - Acknowledges the importance of innovation across the organization and their contribution to achieve innovation targets

• Knowing where to innovate - Understands where to focus innovation efforts in order to achieve targets

• Knowing what projects get resources -  Has a clear definition of the type of projects that will receive resource allocation

• Getting smarter about the business, industry, and future - Multi-sources ideas and intelligence from inside and outside the organization

• Focusing on larger growth areas - Recognizes ideas that will anchor to larger growth areas and real differentiation

• Combining ideas and insights to concepts - Combines and re-combines ideas and insights again and again to get a breakthrough 

• Prioritizing concepts - Analyzes internal and external factors to assess risk and determine actions for highest impact

• Thinking differently - Adapts Thinking Style to work with teams and networks more effectively 

• Building teams and networks - Builds teams and stakeholder relationships to generate ideas, build concepts for the execution of projects, keeping them engaged while monitoring progress

• Gathering and leveraging resources - Identifies which resources are needed according to the innovation project that needs to be built and how to obtain them

• Building artifacts - Generates compelling and attractive tools to be shared, evaluated and interated

• Managing tactics for innovation projects - Executes rapid iteration of artifacts to develop the value proposition across the value chain

• Driving concepts to launch - Masters the process of generating ideas, building concepts, validating them and driving them to commercialization

• Aligning stakeholders - Drives execution around the work to be done with internal and external stakeholders