The combination of Mindset and Knowledge & Tools levels characterizes individuals into one of seven innovation profiles.
Rule Challenger
A creative forward-thinking A-player with the right attitude to learn by doing, and eagerness to learn the new
Rule Breaker
A creative, forward-thinking learner and experimenter who continuosly pivots to build the new
Rule Maker
An experienced innovation thought leader who challenges the status quo and creates and delivers powerful value propositions for today and the future
Diamond in the Rough
A sharp thinker who is open to learn and has strong foundations to drive innovation results
Optimistic Executor
A result-driven executor who brings together leads in a fast, flexible, and disciplined approach
Rule Executor
A professional who brings specific know-how to innovation team, who likes to see short-term results to gain confidence to invest time in building the new
Rule Follower
An individual who accepts established practices and prefers to follow the rules and guidelines to execute activities
Reid Hoffman
American internet entrepreneur